ViVi Holdings CASE STUDY
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Transforming Global Headquarters from a Blank Space to a Branded Environment
The Challenge
ViVi Holdings, a Brazilian commerce company, expanded to the U.S. and opened a new headquarters in Boca Raton, Florida launching their subdivisions, ViVi Pay, ViVi Mobile, ViVi Coffee, and ViVi Tech. Franchisor Support had to rebrand the new subdivisions within the ViVi core brand guidelines design interiors for office space in Sau Paulo Mexico City Milan London and Los Angeles.
The Solution
Despite being on a very tight deadline and with existing architectural designs to contend with, a variety of signs and visual graphics were designed, produced, and installed to extend ViVi’s branding, enhance the décor, communicate with employees and visitors, and impress future investors to all worldwide locations within 28 days for launch.
Backlit dimensional logos and a digital display create a welcoming environment for guests and employees. Murals and decals on an office's vehicles print and a complete range of branded products to assist the company's global reach.
BEFORE
ViVi Holdings
The Result
ViVi Holdings’ new worldwide space now houses their three brands in a vibrant, modern environment.
Glass partitions and doors create offices and meeting rooms, and bold colors and frosted vinyl graphics were applied to create privacy, promote safety and enhance the brand décor. Kevlar panels with bold graphics extend the branding and décor.
Each location achieved an identity in the company’s three departmental areas, branded floor-to-ceiling wall graphics and column wraps were used.
In the ViVi Tech division, floor graphics connect the branding from the wall to the rest of the rooms.
Digital kiosks were wrapped with the ViVi logo and display product information in an engaging way.
Custom framed prints of world maps were displayed in conference rooms and offices to reflect the company’s global presence.
ViVi’s brand colors, red and black, were incorporated in the map designs. Inspirational quotes were displayed in meeting areas using vinyl lettering.
Employee break rooms, doors were wrapped to identify the kitchen and lounge, and countertop graphics, wall graphics, and logoed wallpaper were created to accent the décor. Custom packaging was also designed and produced for ViVi coffee. Additionally, custom name badges, lanyards, business cards, and other printed materials were provided to extend the brand. all serviced from an ON-DEMAND E-COMMERCE SERVICE to maintain control of spending by providing Web-to-Print for your people giving access to branded templates on your customized portal, perfect for print and digital content access.